In today’s digital world, getting noticed online is important for every business. Whether you’re selling products or offering services, you need to reach the right people at the right time. That’s where Google Ads comes in.

Google Ads is a powerful tool that helps businesses show their ads to people who are searching online. It’s easy to use, works fast, and can help you grow your business. In this article, you’ll learn what Google Ads is, how it works, and how you can use it to reach more customers.

Types of Google Ads

Google Ads offers different types of ads. Each type has its own purpose and can help you reach your goals

Search Ads

These are text ads that appear on Google when someone types a keyword. For example, if someone searches “buy shoes online,” your shoe store ad can show up.

Shopping Ads

These show products with pictures, prices, and links. They’re great for online stores that want to promote their products.

Video Ads

These play on YouTube and other video sites. They help tell your story or show off a product in a creative way.

Performance Max Ads

This is a newer ad type. It uses Google’s smart technology to show your ads across all Google platforms. It aims to get more conversions like sales or sign-ups.

App Ads

These help people find and install your mobile app. They show on Google Play, YouTube, and other Google services.

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